The New Era of Business – The 6 Fundamentals of Regenerative Business

In this episode of the HD Your Biz podcast, host Jamie Palmer discusses the new era of business and the 7 Fundamentals for building a regenerative business with your human design in mind. Jamie dive into the evolving landscape of business, emphasizing the need for adaptation and evolution in the face of changing times. Jamie highlights the decline of traditional business models, such as funnels, and the importance of moving away from homogenization towards customization. She stresses the significance of understanding human design and integrating it into business practices to create a regenerative business. Jamie introduces six fundamentals necessary for thriving in this new era: depth, mastery, resonance, dividends, congruence, and regulation. She elaborates on each fundamental, providing examples and insights into how they contribute to building a sustainable and successful business. Jamie also touches on the role of AI and automation, the importance of emotional and nervous system regulation, and the need for individualization and customization in business strategies. The episode concludes with a call to action for listeners to assess their strengths and weaknesses in these areas and consider ordering an HD Biz Catalyst report for personalized guidance.

Chapter 1: Introduction to the New Era of Business

Summary: Jamie Palmer introduces the podcast and discusses the changing business landscape, emphasizing the need for adaptation and evolution in business practices.
Timestamps: Start: 00:02, End: 05:00

Chapter 2: The Death of Traditional Business Models

Summary: Jamie discusses the decline of traditional business models like funnels and the importance of customization over homogenization in the post-COVID world.
Timestamps: Start: 05:01, End: 10:00

Chapter 3: Fundamentals of the New Business Era

Summary: Jamie outlines six fundamentals necessary for thriving in the new era of business: depth, mastery, resonance, dividends, congruence, and regulation.
Timestamps: Start: 10:01, End: 45:00

Chapter 4: Individualization and Customization

Summary: The importance of individualization and customization in business is discussed, highlighting how these approaches lead to better outcomes.
Timestamps: Start: 45:01, End: 50:00

Chapter 5: Invitation to Self-Assessment and Catalyst Reports

Summary: Jamie invites listeners to assess their strengths and weaknesses in the fundamentals discussed and introduces the HD Biz Catalyst reports for deeper insights.
Timestamps: Start: 50:01, End: 55:00

Chapter 6: Conclusion and Call to Action

Summary: Jamie concludes the podcast with a call to action for listeners to order the HD Biz Catalyst reports and thanks them for tuning in.
Timestamps: Start: 55:01, End: 57:00

Maint Topics Covered

Changing Business Landscape: Jamie discusses the evolving online business environment, the decline of traditional methods like funnels, and the need for businesses to adapt to new consumer expectations.
Human Design in Business: The importance of integrating human design into business practices to create a customized and congruent approach.
Six Fundamentals for a Regenerative Business:
- Depth: Having a deep understanding of one’s field to preempt client needs and scenarios.
- Mastery: Achieving a level of expertise that allows for effortless execution and innovation.
- Resonance: Creating a strong connection with clients through vulnerability and authenticity.
- Dividends: Focusing on long-term activities that compound over time, rather than seeking immediate gratification.
- Congruence: Aligning actions and behaviors with personal values, design, and desires.
- Regulation: Managing emotional and nervous system regulation to navigate business challenges effectively.
Individualization and Customization: The shift towards personalized business approaches to improve client outcomes.
HD Biz Catalyst Reports: Jamie promotes the HD Biz Catalyst reports, which offer customized insights into leveraging human design for business success.

Actionable Advice

Adaptation and Evolution: Embrace the changing business landscape by moving away from homogenized methods and towards personalized, human-centered approaches.
Depth and Mastery: Develop a deep understanding and mastery in your field to anticipate client needs and innovate effectively.
Create Resonance: Build trust and connection with clients through vulnerability and authenticity, sharing your beliefs and experiences.
Focus on Long-term Dividends: Invest time and resources in activities that will pay off in the long run, rather than seeking immediate rewards.
Align Actions with Values: Ensure your business practices are congruent with your personal values and desires to maintain authenticity.
Regulate Emotions: Develop skills to manage and regulate your emotions and nervous system to handle business challenges with resilience.

EPISODE HIGHLIGHTS:

[00:00:02] – Introduction to the Changing Business Landscape

Jamie discusses how the online business environment has been shifting for the past five years
Key quote: “The landscape is changing. Business landscape is changing. The online business landscape is changing. It’s been changing for the last five years. And I have been saying for quite some time that it’s time to adapt.”

[00:02:30] – The Death of Traditional Business Models

Explains how previously successful business strategies are no longer effective
Discusses how consumers have become more educated and resistant to pressurized selling
Key quote: “I am witnessing the death of the funnel. And I think we have to remember that people love to buy, but they hate to be sold.”

[00:05:45] – The Need for a Whole Self Approach to Business

Explains why entrepreneurs need to adapt their approach to survive
Discusses how consumers are seeking resonance and congruence from businesses
Key quote: “You as a business owner and an entrepreneur are going to need to adapt or you will end up extinct.”

[00:09:15] – Six Fundamentals for the New Business Era

Introduces the framework for building a regenerative business
Key quote: “I’m going to share now some of the six fundamentals that I truly believe are what’s necessary to move into this new era of business.”

[00:10:20] – Fundamental #1: Depth

Explains the importance of having deep knowledge and expertise
Discusses the need to preempt client challenges and scenarios
Key quote: “We have to have this level of depth that meets the customer where they are.”

[00:15:05] – Fundamental #2: Mastery

Distinguishes between knowledge and true mastery
Emphasizes the importance of practicing what you preach
Key quote: “When you have mastery, you have to actually practice. You have to actually put to work and forge yourself in the fire of experience on the playing field of life.”

[00:19:30] – Fundamental #3: Resonance

Explains how vulnerability and authenticity create connection
Discusses how resonance creates a “vortex” that attracts the right clients
Key quote: “Resonance requires you to be vulnerable. It requires you to share your beliefs, your values, your experiences to create connection, to build trust.”

[00:23:25] – Fundamental #4: Dividends

Emphasizes focusing on activities that compound over time
Discusses the importance of delayed gratification in business
Key quote: “If you want to build a business in the future, you’re going to need to build a regenerative business. You need to focus on the tasks that pay you dividends over time.”

[00:28:15] – Fundamental #5: Congruence

Explains the importance of alignment between values, design, and desires
Discusses how incongruence creates business challenges
Key quote: “Congruence for me is about one, are you actually going to do what you say you’re going to do? But are you actually true to who you are?”

[00:32:40] – Fundamental #6: Regulation

Discusses the importance of nervous system and emotional regulation
Explains how regulation impacts business relationships and success
Key quote: “Your nervous system, your emotional regulation, your anxiety regulation speaks for you before you show up.”

[00:37:30] – Individualization and Customization

Explains the shift away from homogenized approaches
Discusses how meeting clients where they are creates better outcomes
Key quote: “When we can individualize, when we can customize, when we can meet people where they are, we create better outcomes for them.”

RESOURCES MENTIONED:

HD Biz Catalyst Report: Available at humandesignyourbusiness.com
Human Design for Business Book: Referenced as a resource Jamie created
Synergy Bot: AI chatbot Jamie developed for human design insights
Land Clothing Company: Referenced as an example of a brand with strong resonance

KEY TAKEAWAYS:

The traditional online business models and funnels are becoming less effective as consumers become more educated and resistant to pressurized selling.
Building a regenerative business requires depth, mastery, resonance, focus on dividend-paying activities, congruence, and regulation.
Nervous system regulation and emotional management are becoming essential business skills as collective systems continue to face challenges.
Individualization and customization are replacing homogenized approaches, requiring businesses to meet clients where they are.
Practicing what you preach and maintaining congruence between your values, design, and desires is crucial for building trust in the new business era.

Transcription of the The New Era of Business – The 7 Fundamentals of Regenerative Business below:

Jamie Palmer (00:02):

Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am excited to jump in to the new era of business, the shifting tides of the current landscape and how to build a regenerative business congruent to your design. So I think it’s been a minute since I podcasted and I will do an update as to what’s been happening for me behind the scenes at a later date. I don’t need to bore you with my home remodel and the other things that are happening in my life. But one of the things that is becoming more and more and more prevalent for me is the fact that the landscape is changing. Business landscape is changing. The online business landscape is changing. It’s been changing for the last five years. And I have been saying for quite some time that it’s time to adapt. It’s time to evolve, it’s time to embrace the HD revolution. It’s time to lean into customization and move away from homogenization. And for me, I’m watching and I’m looking at the landscape and I am seeing people who supposedly air quotes, have these big businesses and they are just burning them to the ground.

(01:54):

I’m seeing people just throw offer after offer, after offer at the wall to see what sticks, dicks, and ultimately the things that used to work are no longer working. And the reality is it’s easy to blame and point the finger at the economy or the maturing online business space or the fact that we’ve all gone nose blind to pressurized selling or as I like to say, nervous system activation selling. But the time is here to adapt. The time is here to evolve, and I am continuing to watch things that have been tried and true and worked for ages, stop working. I am witnessing the death of the funnel. And I think we have to remember that people love to buy, but they hate to be sold. And I think that in our post COVID world, everyone has tried to have a business or a side hustle or many people have tried to have a business or a side hustle, and quite frankly, the delivery was lackluster.

(03:22):

There’s a lot of things, but the reality is we cannot pretend anymore that this is not happening. And I’ve been naming this since I started this new iteration of my business in right around this time of year. In 2021, I launched my very first business design with human design workshop and then the HDU Biz Program in the fall. And quite frankly, most of my life, I’ve always kind of been before my time watching, witnessing, noticing, naming, adapting, changing, evolving. And I see these things, I see them happening. I see what the collective is missing and what’s needed and how things are shifting. And I pay attention to this. And the reality is we have been living in unprecedented times and we continue to live in unprecedented times.

(04:20):

The homogenized world is collapsing. We see it in the school systems, we see it in corporate culture, we see it in the online space. And the reality is we want things faster, easier, quicker. We want to treat the symptom, but we don’t want to have to deal with the root of the problem. And the reality is we’re burnt out, we’re tapped out, we’re exhausted, our nervous systems are fried, and we’re just go, go, go, go all the time. And I firmly believe that things are falling apart, so better things can fall together. And as a three five projector, I think I am uniquely positioned to hold space during this time. I tend to thrive when things are in chaos. And I know for many people, especially when I think about this through the lens of human design, that things falling apart is triggering challenging, polarizing hard and uncomfortable on good days, change is uncomfortable on a good day and it’s near impossible when you’re dysregulated, when your nervous system is dysregulated.

(05:37):

And for me, part of the work I believe that I am here to do is to support people in embracing a whole self era of business and businesses. You as a business owner and an entrepreneur are going to need to adapt or you will end up extinct. And this is in part due to the consumer, whether the consumer is another business owner or a consumer from not a business owner perspective, they’re smarter, they’re more educated. We have access to more information than we’ve ever had before at our fingertips, and yet we have more knowledge than ever. Yet I believe we lack more integration and embodiment than ever. We have a focus crisis, we have a dopamine addiction, and ultimately we lack the grittiness and sticktuitiveness to gain the necessary steps for mastery and embodiment and evolution.

(07:08):

We want it yesterday. And ultimately we’re moving into times where people buy from people they trust, which has always been the case, but it’s going one step further. I believe there has to be this level of resonance and congruence and people have to be able to see their story in you while also having you meet them where they are and customize what’s going on for them. And I think having strong and clear boundaries, practicing what you preach, actually being emotionally and nervous system regulated is going to be a big part of what’s to come in business. And the reality is we are not going to be able to, I think about luxury marketing as an example. Back when I ran my agency, so much of that was smoke and mirrors, right? We’d have beautiful marketing and branding and that would be the public persona of the person.

(08:20):

But behind the scenes it’d be somebody totally different. And we just can’t, I don’t think people can do that anymore. I think people sniff that out a mile away. I also think because of AI and automation nation is going to impact every industry. Now, I would contend AI is still quite delusional and it lacks continuity. I think a lot of people want to rely on tools like AI Chat, JPT as an example for coaching. But the reality is it often lacks continuity and it gets delusional, and it’s also a yes man, right? I’ve watched so many people have conversations with chat GBT about different ideas and chat. GBT is like, yes, yes, yes, yes, yes to every idea and the person burns out. And I’m like, it just wants to tell you. Yes. And the reality is we’re moving into an age where it’s going to require us to double down on what it means to be human, to critically think, to synthesize, to create.

(09:24):

And we’re not going to be able to sell the way that we used to. We’re going to have to change, we’re going to have to evolve. And this new business era is going to require a level of depth and mastery and expertise and experience. It’s going to require intimacy, authenticity, and connection. Because ultimately you can have all the knowledge in the world, but if you cannot evolve in a silo, I truly believe you need someone to hold space for you to support you in deconditioning and doing this work where we grow through these things, these past lived experiences, these traumas, these triggers, these excuses, these shoulds and deconstruct and reconstruct a new belief system. And so for me, one of the pieces that I want to bring to the table is supporting and sharing what are these fundamentals that are necessary in this new era of business?

(10:37):

And so I’m going to share now some of the six fundamentals that I truly believe are what’s necessary to move into this new era of business and this new era, era of mastery that’s necessary. So I think the first of the six, six elements are fun. We’ll call ’em fundamentals. I think the first of the six fundamentals for me are going to be depth. Alright? So I truly believe that. And actually before I dive into depth, I’m not dismissing human design here. I still leverage use, believe in human design. I still practice. My human design stuff is not going anywhere. And I am thinking of this through layering in human design. So we have to know our design live, our design embody our design, and we have to consider these things. So the first thing fundamental is knowledge. So if you’re holding space, we have to have this level of depth, not just knowledge, but we have to have this level of depth that meets the customer where they are.

(12:32):

And I think for me, we have to think about do I have the depth necessary to preempt multiple different scenarios with the client or the ideal client or the potential client that I’m holding space for. An example of this is I worked with a client a couple of years ago and she primarily trained teachers and she wanted to create a course where it was teaching, where it was essentially like a workout. She does yoga related stuff. So primarily her work was training other people to be yoga teachers. Her work wasn’t primarily doing yoga with people. Now she did do yoga with the teachers, but it was at a advanced high level. So she wanted to launch this course. And a lot of the yoga that she does, she kind of takes this different approach to it, which works with the fascia, which then releases stored trauma in the body. And I kept saying to her, I’m like, are you sure that you have all the support in place for these people? These people are not teachers that do this work. The teachers have the tools to support themselves When a nervous system trigger comes up, this is not that same set of people.

(14:16):

Ultimately, she runs this course, she gets a bunch of affiliates and she loses 90% of the people in the first three weeks because they did the work, they showed up for class and after the class they got triggered. They didn’t understand what was wrong. And so they stopped showing up because they went to this class and then two days later they would have some symptom, they would have a triggering event or they’d be very edgy or they’d have cold and flu symptoms. Stuff would come up. And for me, when I think about depth, we want to make sure we are not in the age of being able to be one step ahead of our clients. I remember I worked with somebody in 2020 who would read a book and then immediately go teach it to her clients. And I always thought that was kind of weird.

(15:09):

You don’t have the level of knowledge and experience and depth to actually preempt what could come up. And so when I think about depth here, I want you to think about can I hold space for the multiple scenarios that may come up with my ideal client or my potential client or my actual client, number one and number two, do I actually know what’s going on internally for them? I think a lot of times, especially if you’re doing coaching or even done for you work, I think if you’re doing coaching, you want to think about what are those mindset things? What are those head trash pieces that come up for people that based on your experience you need to name to bring to the light? What is internal that you need to bring external to let your client know they’re not strange experiencing this and leveraged offers in groups and courses and that sort of thing.

(16:17):

This is the biggest thing that I see missing for most people. Most people do not preempt the head trash and therefore they get shitty completion rates and therefore people don’t move on to the next thing and therefore they do all this work and they’re like, courses don’t work or whatever, it doesn’t work. But the thing that we have to remember is it’s our job as the space holder to preempt these things. In my agency, when we would do social media for people, I would often have a conversation with the entrepreneurs that I was working with, particularly if they’ve never, or they never had worked with somebody to do social media for them, or if they were newer in business or feeling maybe not so certain about showing up or they kind of got into a perfectionism loop, I would often preempt and have a conversation with them.

(17:20):

Here are some of the things that might come up as we start posting and working together. You might feel a level of imposter syndrome. You might post online and you might want to take it down because what if my approach changes or you might post and feel like no one’s hearing or seeing my posts. And I would often share stories from my own experience or my experiences with clients around these topics. That to me is the level of depth that we need in order to actually be able to synthesize in preempt and name what’s going to come up when you do this work.

(18:16):

I think about my home remodel. I really wish somebody said to me, Hey, look, when you do a construction project, even if you’re only doing it in half your house, your whole house is going to get dusty. I would’ve packed up 90% of my stuff if somebody had told me that, but nobody did. And so that ability to be able to preempt shows that you have a layer of depth that other people don’t. Okay? I think the other thing that I want to talk about here, the second fundamental I believe is mastery. You can have depth without mastery and you might be thinking, well James, how is that possible?

(19:03):

The thing, I think there’s a tendency for people to want to force people to their depth. You got to have as much knowledge as me if you’re going to work with me. That isn’t the case. I don’t need people to be able to have the same depth as me if I’m coaching them. So think about me coaching somebody one-to-one. I don’t need to have the same level. They don’t need to have the same level of depth about human design as I do. And they don’t need to do that because I have a level of mastery over, I have the depth and the mastery. And the mastery is like that going from that knowledge, that depth of knowledge. Two, actually integrating it and embodying it and living and breathing it and practicing what I preach around it. And because I’m practicing what I preach around it, one that inspires other people to do the same thing.

(19:58):

But when we think about mastery, we want to think about it as like let’s making things look effortless. I think the best way to explain this is I was an adjunct professor for a while and I taught social media and I would talk with some of the other tenured professors about marketing and they would say these things. They would have more depth and psychology knowledge about marketing than I ever had. Yet when I would bring examples to the table about how things actually went in the real world, they lacked that and they would challenge me on it and they would be like, oh no, Jane, that’s not true. And I’d be like, look, here’s where it plays out. This is exactly how it plays out. Here’s even the data to support that. This is what happens in reality. And that’s what happens when you have a level of mastery.

(21:05):

When you have mastery, you have to actually practice. You have to actually put to work and forge yourself in the fire of experience on the playing field of life and test the thing that you have this depth of knowledge in. So we need the depth, but we also need this level of mastery that makes it look effortless. And you can even think about mastery as practicing what you preach. And as we move into this new age of business, I really believe more and more that you are going to be required. It is a non-negotiable to practice what you preach in business. You can’t say one thing and then do a different thing. People are, they sniff that out. And ultimately when we have this level of mastery, it goes beyond knowledge, right? It’s integration, it’s embodiment, it’s experience.

(22:07):

And you will make it look easy to the outside world when you have a level of mastery. Here’s the thing as an example. If you think about AI and human design, most ai, not my synergy bot, she’s amazing, but most AI have shitty information on human design and they give you one answer one day and a different answer or a different day because quite frankly, it’s based off the knowledge that’s available on the internet, which is wildly different depending upon what you’re going to read. And it can’t synthesize either. So you can ask it about this part and that part and this part, but they can’t talk about, from my experience, the ais don’t do a great job at how do these parts impact the whole? That’s where the human comes in, that’s where the mastery comes in. And so when we think about mastery, when we have a level of mastery, it gives us the ability to innovate in our industry.

(23:15):

So I think about this, I with my own work, one of the things that I’m working on for the fall or early 2026, I haven’t decided yet, but it’s human design and trauma and the trauma of business through the lens of human design. And I have a whole synthesis on this because of the layers that I have and the knowledge that I have, not only around human design, but because of all my study that I’ve done over the last few years in nervous system, window of tolerance, somatics, all the things. And so that synthesis shows that level of mastery to weave these two things together. And when we have that level of mastery, we create an industry of one, we create a category of one. And that is a lot of the work that I support clients in doing in HG Wild, because really that’s one of the most beautiful things about human design.

(24:19):

You can take your area of expertise and weave it with human design and you create a category of one, you create an entire industry. So the third element is resonance. So residence is when we evoke a strong, positive, immediate connection. There’s kind of this feeling of familiarity or understanding in agreement. There is this intuitive response that there’s a shared vibe. I believe in order to be successful in this new era, a business, you’re going to have to create resonance in your business ecosystem. And resonance requires you to be vulnerable. It requires you to share your beliefs, your values, your experiences to create connection, to build trust. And here’s the thing, there’s also polarity here because you are showing up being vulnerable. You’re either going to pull people into your world or you’re going to push them away. I either have resonance with this person or not. So I think about this as a vortex.

(25:37):

I need to have a level of vulnerability and practicing what I preach and being true to my word. And then there done that, got the t-shirt so that people can discern, is this the person for me? And the challenge here is vulnerability. We live in a world where we get judgment online. We don’t know what people are going to say. And it’s scary to be authentic because what if you get rejected? And however I truly believe it’s necessary in order to thrive in this new era of business. And I think I’ll give you an example here, right? There’s this company called Land, and they do this a hundred day dress challenge and they’ve gained of popularity and OC cult following for this a hundred day dress challenge. And the whole point of the challenge is you wear this dress for a hundred days in a row, okay? I know it’s a weird challenge.

(26:57):

And so part of the whole point of their brand is that they want you to buy their clothes because they’re going to create the most sustainable wardrobe for you because you can wear one piece a hundred days in a row and they don’t really do discounts. You get a hundred dollars gift card if you complete the a hundred day challenge. So for a hundred days you have to wear the same outfit or the same dress, and you have to take a picture of yourself every day for a hundred days and document it. And I think you got to write a paragraph or something about the experience. You send that in, they give you a hundred dollars gift card. Basically that’s the only way to get a discount for that brand. They do run a once a year mystery sale. But beyond that, that’s all they do.

(27:46):

And the reality is their clothing is not cheap. They sell dresses for 140 to $200. They’re not inexpensive dresses and they’re wool dresses is, but they’ve created this resonance with their audience who want simplicity and they want clothing that’s more sustainable. And the reality is their clothing constantly sells out and it constantly sells out because they have this resonance with their audience, okay? Because they’re vulnerable about the way in which they show up and they do very limited runs. They’re not fast fashion where they’re throwing the clothes away. It’s a very specific niche in a very competitive market, but they’ve created this resonance. And when we can create that resonance with vulnerability and beliefs and sharing our experiences, we get clients to come back again and again and again, even if our product is at a higher price point, right? The willing addresses. The next fundamental is dividends.

(29:03):

And quite frankly, I am fed up with people wasting time on tasks that don’t move the needle forward. If you want to build a business in the future, you’re going to need to build a regenerative business. You need to focus on the tasks that pay you dividends over time. Those tasks are often not sexy, and they are often not things that you get immediate reward from doing. You often don’t get a dopamine hit right away from doing them. But when we think about a business that pays you dividends, it’s a reward that compounds over time because you invested resources, time, money, energy, effort into doing this thing that’s going to pay you dividends over time. You could invest money in your business and expect it to come back. A good example of this is synergy for me to build synergy, the chatbot. It costs a great deal of money to do that, but I know that that investment is something that’s going to pay me dividends over time. Another example of that is, say a podcast or a book. I spent so much effort writing the human design for business book and I continue to get dividends back from people reading that book and then coming into my world and buying something from me. So I’m putting all the effort into a book and I’m expecting it to pay me dividends for the next decade.

(30:32):

And again, I want to name this, doesn’t need to be money invested. It could be energy and effort invested, but this element or this fundamental of dividends is about embracing a mindset where you are focused on longer term activities. Activities that your future self will thank you for. Activities that create a domino effect in your business. Activities that pay a dividend. This means that we stop chasing the dopamine hit, we stop trend hopping, we stop chasing the dopamine and we step away from that homogenized era of business where we jump from thing to thing. So I want you, when we think about dividends, to think about what activities are going to actually compound over time. Posting on TikTok as an example or posting on Instagram are not dividend paying activities.

(31:32):

But the reality is, if you think about doing a YouTube channel, and I personally have paid very little attention to YouTube, yet I get $125 check from YouTube every single month for videos that I created over a year ago. And can you imagine if I actually put effort into that, I could probably make a thousand dollars a month off of just posting on YouTube and taking the time to make those videos. So I want you to think about what are the things, have I actually put an effort in, people will buy from me from, right? And so here’s the thing, no, I’m going to eat the marshmallow here. Remember that marshmallow study where they gave kids a marshmallow and they said, if you wait five minutes, we’ll give you two. Most kids ate the marshmallow, but some of the kids ate two, they delayed their gratification.

(32:25):

That’s the thing here. When we’re focused on things that pay us dividends, there isn’t instant gratification. It’s something that requires us to stay focused and committed over time. So I want to challenge you to not eat the marshmallow in business. What are those mid to long activities that you can do that compound over time and staying focused on that? Right? Not, this is one of the things not abandoning ship midway. So often people start something like writing a book and then they abandon ship midway, or they start a podcast, they do three episodes, they didn’t get people listening as fast as they thought that they should, and then they stop, right? You got to actually follow it through. You got to actually do enough work to see the dividends on the other side.

(33:24):

The fifth element is congruence. Congruence for me is about one, are you actually going to do what you say you’re going to do? But are you actually true to who you are? So do your actions and your behaviors line up? Are you in alignment with your values, your design and your desires? Okay? And that’s your desires. What do you desire for your life? What do you desire for your business? So often I see people, they’re like, I desire to have a business where I work 20 hours a week and I don’t have to do social media, and I work in a group format, but I hate creating and I can make seven figures a year. And whenever I hear that, I’m like, incongruence, incongruence, incongruence, incongruence, incongruence, right? Because ultimately if you want to have a course business, you have to to create, right? Or my personal favorite, this is one that’s come up a lot lately is like, I don’t want to have to talk to people to sell anything, but I don’t want to have to market myself either. Those things you can’t market.

(34:46):

You can’t do zero marketing and expect to sell without having a conversation. So often people go, oh, I want to have a business. You, Jane, you sell these high ticket programs without actually having to speak and sell to have sales conversations. And I’m like, yeah, but I also invest an exorbitant amount into my ecosystem online, like my blog, my podcast, my social media. So when people buy from me, they’ve often been following me. They’ve read my book, they bought a workshop, they’ve seen all the things that I put out online for free. And quite frankly, I put out more free resources than most people. My free stuff is better than most people’s paid stuff. And so when we think about congruence, my lifestyle, my desire was to build a lifestyle where I didn’t have to be on calls all the time. And I was like, cool, I can do that because I love to write. I love to create. I love to synthesize, I love to teach. And so that intersection of my design, my desires and my lifestyle all came together and I’m congruent to that. I practice what I preach. I focus on the long-term.

(36:06):

I try to create resonance with people. I focus on tasks that are going to pay me dividends. So I am congruent to who I am. And I think there’s a lot of challenges that come with this because everybody tells you, here’s what you should do. Everybody wants you to be who they want you to be. I mean, this is actually in complete transparency, one of the biggest reasons why I shifted the HD year biz program is because people would go into my 16 week HD year biz program, my HD year biz course, and they would think that they knew their design and they would do all this work in the first 10 weeks. And then in week 11 or week 12, they’d come to me and go, I’m doing this because I have this preconceived belief that this is the way I’m supposed to do business and it isn’t aligned who I am. They’re still in their mind and they’re not in their body. They believe that they need to do it in a certain way.

(37:27):

And so for me, when I start to think about congruence, this is what we have to do. We have to dance the dance of aligning our desires, our actions are designed to come together so that the rubber meets the road essentially, right? Okay. And then the last piece that I have here, the last element or fundamental of this new era of a regenerative business is regulation. And you could think about this as nervous system regulation. You could think about this as emotional regulation. You could think of this about co-regulation. But the reality is, in order to be in business in this day and age, you have to actually be able to manage and regulate your nervous system. You have to actually be able to manage your emotions because we are living in a time where the collective systems are failing us and they are failing us greatly.

(38:46):

Just walk into a school, walk into a school, and you’ll be able to witness how are nervous systems. Our collective systems are all failing us. So if we think about the fact that shit is falling apart collectively, and I don’t say that to fear monger or scare you, I say that because I want to name that because it’s the reality, it’s happening whether we want to put our heads in the sand and not think about it and ignore it, but it’s happening, okay? The good news is, is that there’s massive opportunity here if you can actually manage your way and grow through this because these things are falling apart. So better things can fall together. There’s an opportunity here if you can actually regulate yourself and not be triggered or reactionary or hypo or hyper activated.

(39:51):

There’s a lot of space for growth, right? Conversely, if you’re triggered, if you’re reactionary, if you are defensive, if you get stuck in shoulds, if you can’t manage your emotions, if you’re overtly trying to control everything, if you’re unwilling to reckon with, tend to let go of and do the work. To me, when we think about regulation, there is no shortcut here. There is no over under or around. There is only through. If you are willing to grow through and learn to regulate your nervous systems, your emotions, your anxieties, your fears, your perfectionisms, your excuses, your triggers, your traumas, your head trash, the runaway train of your mind, then there is massive opportunity for you on the other side. And this ebbs and flows, right? I know for me personally, I’ve experienced a lot of growth in my ability to regulate my nervous system, and it’s been very, very positive for a great period of time.

(40:59):

Even when something does trigger me, I’m able to work with myself to work through that. And the reality is, it’s not that I don’t have feelings. It’s not that I don’t get triggered, right? It’s that I know how to handle myself and bring myself back into my window of tolerance back into my regulated or my growth state when that happens, and that’s what I mean by regulation. It doesn’t mean that we don’t have feelings. It doesn’t mean that we don’t get triggered. It means that when shit’s going down, I know I’m aware enough to be able to recognize it. And then I have the tools and the resources to resource myself to get back to a state of regulation. And regulation to me is essential for both our physical and our mental health. And I would contend that it’s absolutely required for this era of business. And it’s about balancing and finding that happy middle ground where we can respond to the demands of life, where we can maintain and come back to ourselves again and again and again, regardless of what’s going on in our lives. And I truly want this for every single person that comes into my world and works with me.

(42:36):

But the reality is this does take time. And ultimately, I truly believe that your nervous system, your emotional regulation, your anxiety regulation, all the things that I said you regulation or not speaks for you before you show up. And I truly believe that more and more people are tuning into this and as the collective shifts, and this is going to be more and more important in business. So if you haven’t been doing this work, now is the time to get on it because your nervous system is speaking for you. And a great way to think about this is you ever meet somebody and you’re just like, oh man, I love how calm that person is and I don’t know why. And it’s because they know how to regulate their nervous system. They know how to co-regulate with another person in the room. And so of course, this is a challenge because the nervousness from regulation or not, or regulation in general, whether it’s nervous or emotional, anxiety, fear, whatever, it’s going to show up before you.

(43:59):

It’s going to show up in how you speak. It’s going to show up in how you practice what you preach. It’s going to show up in how you hold space for clients. And so for me, it’s like, it’s not that I don’t have big feelings, it’s that I can process my big feelings and then come back to my calm, grounded, balanced self in times of change, in times of struggle, in times of being triggered when I’m having a hard day in business. So I really want you to think about these things as we think about this new era of business. And the reality is we could also contend that another fundamental of doing business in this era is individualization in customization. Because we are really moving away from what’s best for one is best for the group. We’re going to move all the kids along.

(45:00):

I think, what was it? The no Kid Left Behind agenda. We’re really moving away from that. And we’re really moving into this place of individualization and customization. And the reality is when we can individualize, when we can customize, when we can meet people where they are, we create better outcomes for them, and we can move them through our space holding with more ease. And so I want to invite you to think about how could you potentially individualize or also customize eyes parts of your business to create better outcomes? Because that is where we are headed. And these, to me, are the elements that are absolutely essential fundamentals for creating a regenerative business that pays you dividends over time. And so I’d invite you, if you feel called to go through these elements that we talked about, depth, mastery, resonance, dividends, congruence, regulation, individualization, and give yourself a score.

(46:24):

Score yourself one to 10 or score yourself good, better, best, and write down what are your strengths, your weaknesses, your growth points. And the reality is you don’t necessarily have to have a 10 on all of these things in order to move forward in business. That’s not what I’m saying here. The goal isn’t to be perfectly balanced. The goal isn’t to be able to have tens and everything. It’s about understanding where you’re at and where you might need to do some work so that you can navigate what’s next. So think about these as what are those vibrant threads or the pillars or the ingredients of my business in order for me to navigate and evolve and adapt and change into this new era of business. Okay? So yeah, I know this is a long one. This is what I have for you today. If you want to dive deeper into this content, I invite you to order an HD Biz Catalyst report.

(47:31):

I am calling the HDU Biz Catalyst reports, the Catalyst Reports 2.0 because I am in the process of doing a big upgrade, an update to the reports, which is including more content on the centers, the ethos of the year, explanation videos, and all sorts of other goodies. So if you haven’t already ordered a HD or Biz Catalyst report, I invite you to do so. You can do so at human design your business.com and get a customized to you report around how to leverage your design, the ethos of your year, your ideal client, your branding, your sales, your marketing, your business model, all through the lens and context of your design and your desires. So if you haven’t already done so, I invite you to grab one of those reports. We are now accepting orders for delivery on September 1st. And so yeah, thank you so much for tuning in. I’m your host, Jamie Palmer, and we will talk to you all soon. Have a fantastic day.

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