I want to share with you my seven-step blueprint to overcoming social media and visibility overwhelm. This is one of the most common things that I see hold entrepreneurs back, from truly succeeding in their business in the online space.
If I had a dollar for every time someone gave me an excuse around why they can’t show up online I would be a multi-millionaire! Seriously, I’m not kidding!
- Content overwhelm
- Visibility overwhelm
- Anxiousness around putting yourself out there
It’s a very challenging thing. Nearly every entrepreneur that I’ve worked with in my 17 years in business has some sort of objection or mindset issue that they need to address when it comes to growing and scaling and putting themselves out there in the online space.
Let’s face it. It’s scary because you don’t know what people are going to say, how they might judge you, if you’re saying the right thing, or if you’re an expert enough to actually be putting this information out there. I will share with you from my years of experience in working with thousands of entrepreneurs, my blueprint system for overcoming those mindset matters so that you can actually show up, get visible and grow your business.
7 Steps to overcome social media and visibility overwhelm
1. Become aware that you have an excuse
Let’s talk about what some of the excuses are that I’ve seen along the way. And they come in a lot of different forms. A lot of times people will say, “Well, I don’t have time to do a Facebook Live”, “I don’t have time to create YouTube videos”, “I don’t have time to post on social media”.
Oftentimes, it’ll come up in the form of
- “well I don’t know what to post”
- “it’s too this… or it’s too that”
- “you know, what will so-and-so think”
- “who am I to be sharing this information with people”
- “I’m not an expert enough”
These are all different forms of excuses, I’ve heard over the years and I am sure you can relate to one or the other. Excuses also come up in the form of
- “well I’ve tried and I did it for a week and it didn’t work”
- “no one’s posting on my stuff, so why even bother”
One of my all-time favorites is, “well, I’ll do that when I reach this milestone”, and then that milestone comes, and another excuse becomes available.
By showing you all these different types of excuses, I want you to become aware of the fact that you have an excuse around showing up online about getting visible, about recording those videos, about posting on social media, or creating that podcast. Become aware of the fact that you’re doing that.
A great way, even if you don’t really think that you have a lot of excuses, is to look at your to-do list.
If you’ve had any of the same tasks on your to-do list for a great period of time I want you to become aware of the fact that you always have an excuse ready, because awareness is half the battle.
2. Once you identify that you have some sort of fear or mindset block around showing up online, address it!
Oftentimes we try to push the fear down and ignore it. The fact of the matter, however, is the sooner you face that fear head-on and address it, the easier it’s going to be for you to move forward.
Now, this might be a little scary. I highly recommend journaling on it, meditating on it, walking on it, just thinking about it, or asking yourself the question, “why is this coming up for me?”
I want you to think about all the worst-case scenarios that could possibly happen if you put yourself out there and you crash and fail. I want you to ask yourself, are those really true? Is there any evidence to support that that is what is gonna happen to me?
Grab a pen and piece of paper and note all the different things that could possibly go wrong when it comes to getting visible online. Address them head-on! As I already mentioned, I’m a huge fan of journaling. Meditate if you need to. Address them all and address them head-on, because the sooner that you face those fears, the sooner that they’re going to feel heard so that you can move forward.
3. Leave your comfort zone
Have you ever gone to the gym for the first time in a really long time and you swear everyone is looking at you, watching you, judging you, and thinking “who is this person here?”
That’s what it can feel like when you start to show up online at first. In step number two I asked you to address all your fears and write them all down. Now that you’ve got all those fears out, I want you to embrace that fear. I want you to feel the fear and do it anyway.
This might feel a lot like going to that workout class or going to the gym, but I want you to know that with each time you show up online, it gets easier!
Each time you do a YouTube video, a Facebook Live, a podcast, or a social media post, it gets easier. Showing up online is like a muscle. The more you do it, and the more that you work it, the more natural it will become.
It will feel uncomfortable at first. You will have to challenge yourself and leave your comfort zone to actually step out and get visible. That feeling of anxiousness and butterflies in your stomach, is completely normal. Feel the fear and do it anyway.
4. Plan, plan, plan
I cannot stress this enough, because our minds can talk us out of doing anything. We can say “I don’t feel like doing this because the sky is gray”, or “I don’t feel like doing this because I have a million other things to do”. The more you plan, the easier it is to actually show up, because when those excuses pop up, you can fall back on your plan.
Get an editorial calendar. We have one inside of our Social Made Simple self-study program or you can find a calendar online. Map out and plan your content. Do the research around the content topics that you will talk about for the next four to six weeks. Having that plan in place will make it so much easier when you are ready to record the videos or podcast episode. You can then focus on creating content around that specific topic.
So plan, plan, plan. It makes a huge difference when you start implementing.
5. Have a system in place
I’ve been teaching my Social Made Simple program for five or six years now as a formal program and probably the last decade to clients. Be sure to have a system with which you can take your macro content (your long-form content), such as a podcast, a blog, a YouTube video, or a podcast, and turn it into micro and nano content for social media.
Having a system with which you have a process and a step-by-step action plan for when you take that piece of content and getting it out online will make all the difference. I’ve seen a lot of entrepreneurs who sit behind the scenes, record the podcasts, and then they either don’t put it out there or they publish it and don’t implement it to the fullest extent.
6. Time Blocking
Time blocking is my trick to getting anything done in my business. Specifically, when it comes to content creation, time blocking is a huge way in which I get lots of content done in a very short amount of time. This way, I am not in the weeds of worrying about it each and every week.
What do I mean by time blocking? Time blocking is when you block off one to three hours to work on one singular task.
For example, I like to take Wednesdays and use that as my day to create content. That’s a really easy way for me to record eight YouTube videos, six podcasts, or write four to six emails.
Block out a big chunk of time in your calendar, so that once you get into the zone of creating content, you can stay in that zone! It becomes really easy to bang out a whole bunch of content in a very short period of time.
7. Permission slip to get off of social media for the next few weeks
It might be a little silly, but I’m going to give you a permission slip to get off of social media for the next few weeks, while you get all of these systems in place.
I want you to go to your Facebook, your Instagram, and I want you to put up a picture that says “I’m taking a two-week social media break so that I can get more strategic with my content.”
This will take a whole lot of weight off of your shoulders so that you can plan ahead and feel really good about the content that you will put out in your community. It also allows you to help get over some of that social media overwhelm. Oftentimes people stay in this rat race of “I have to post something every single day”, and then they can never step off that treadmill to truly get ahead and create content that’s connected, that ushers their clients on a client journey.
For a limited time only, we offer our Social Made Simple self-study program that teaches you the exact steps of how to simplify your social media and content creation systems for $37. This is a program that I have taught for the last five years in my business, and it is used by thousands of entrepreneurs inside of their business to take one piece of macro content and turn it into micro and nano content. Don’t miss this opportunity!
Are you wondering if your social media marketing is even working? Are you posting and hearing crickets? For a limited time, I am offering customized Social Media and Marketing Snapshots for $47. These are a 2 – 3 page action plan designed specifically for your business. Grab yours today ===>>> www.socialmediasnapshot.com